Brahmastra-Half One: Shiva was the highest-grossing Hindi theatrical movie of final yr
(L-R) Okay.G.F:Chapter 2, RRR and Avatar: The Means of Water
Revealed 31.01.23, 12:59 PM
After two years of turmoil on the field workplace as a result of Covid-19 pandemic, 2022 proved to be the yr that Indian cinema on the large display bounced again. Based on ‘India is Again…on the Theatres’, a report launched by Ormax Media in collaboration with GroupM, a global media funding firm, 2022 was the second most profitable yr within the recorded historical past of India’s field workplace collections. All the info gathered on this report have been compiled and analysed based mostly on data collected from producers, distributors, exhibitors and commerce analysts.
Ending with a gross field workplace tally of Rs 10,637 crore, 2022 noticed extra money being made on the theatres than 2021 and 2020 mixed. Nevertheless, it narrowly fell wanting 2019’s cumulative assortment, which nonetheless stays unmatched at Rs 10,948 crore.
These numbers appear extra staggering when one takes into consideration that theatres in most elements of India remained partly or totally shut throughout January 2022 as a consequence of Covid protocols. Of the gross field workplace assortment, Hindi movies accounted for 33 per cent of the enterprise, nicely forward of Telugu at 20 per cent and Tamil at 6 per cent. Hollywood movies (together with all language variations) managed 12 per cent of the field workplace. Regardless of the dominance of Hindi, its share of the pie has dropped significantly from pre-pandemic ranges, which often noticed Hindi films take away 40 per cent or extra of the whole field workplace income.
Okay.G.F:Chapter 2 and RRR untouchable on the prime; Brahmastra was prime Bollywood launch
Two movies led the best way on the pinnacle of India’s field workplace charts for almost all of 2022. In first place was Prashanth Neel’s Okay.G.F: Chapter 2, which garnered an astounding Rs 970 on the field workplace, adopted by the S.S. Rajamouli-directed Oscar contender RRR, which closed out at Rs 869 crore. James Cameron’s Avatar: The Means of Water did the perfect enterprise for Hollywood in 2022, aggregating Rs 471 crore. Rounding off the highest 5 had been Rishab Shetty’s Kantara at Rs 362 crore and Mani Ratnam’s Ponniyin Selvan – PS I at Rs 320 crore.
As for authentic Hindi releases, it was Ayan Mukerji’s Brahmastra-Half One: Shiva that shrugged off boycott threats to finish on the prime of the pile, roping in Rs 306 crore in 2022, forward of the likes of Vivek Agnihotri’s The Kashmir Recordsdata (Rs 292 crore), Abhishek Pathak’s Drishyam 2 (Rs 285 crore) and Anees Bazmee’s Bhool Bhulaiyaa 2 (Rs 217 crore).
Footfall in cinemas in 2022 greater than 2021 and 2020 mixed
By way of footfall, 2022 noticed 89.2 crore viewers make their technique to the cinemas in India, a determine higher than 2021 and 2020 mixed, however wanting yearly earlier than that since information started in 2015. The best footfall got here again in 2019, when greater than 103 crore folks watched movies on the large display.
In step with financial developments, the typical ticket value (ATP) for movies in India shot up in 2022, setting a brand new file at Rs 119. This a major surge from again in 2021, when the ATP was Rs 87 and even from the subsequent highest in 2019, when it was Rs 106.
The report additionally delves into promoting in relation to theatrical releases, which exhibits that commercials went up in 2022 as in comparison with pre-pandemic ranges in 2019, with adverts reaching their peak in September 2022, when 430 manufacturers had their promotional content material featured in cinemas. In contrast to in 2019, when the highest three advert classes concerned clothes, telecom/web service suppliers and shopper durables (in that order), 2022’s commercials had been topped by meals and beverage manufacturers, adopted by shopper durables and clothes.